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Bristlecone Labs Create Antifragile Supply Chains of the Future

San Jose, California and Pune, India, April 18, 2017 – ‘Antifragile’ is the mantra at premier Supply Chains advisory firm Bristlecone. Applying concepts from the renowned thought leader Nassim Nicholas Taleb[1], Bristlecone Labs is working with supply chain leaders to create supply chains that are resilient, intelligent, self-optimizing, and automated.

Irfan A. Khan, President and CEO of Bristlecone, stated, “By making their supply chains ‘antifragile’, our customers will be better positioned to manage business and technology risks. Surviving disruption relies on investment in digital transformation – proactively and strategically. The value is cumulative and the benefits long-term. By introducing resilience and flexibility into the system, businesses can be agile, maximize profitability and improve customer satisfaction.”

Bristlecone Labs, the R&D arm of Bristlecone, is a flagship innovation center launched last year in Silicon Valley. Now extended to another hub in Pune, Bristlecone Labs incubates next generation supply chain solutions using Analytics, Internet of Everything (IoE) and disruptive technologies like Robotic Process Automation (RPA), Conversational UI (CUI) and Blockchain.

“Disruption has moved from an infrequent inconvenience to a consistent stream of change that is redefining markets and entire industries,” according to Gartner[2]. “By 2020, half of large enterprises will be making business-critical decisions using discredited information,” and by “2022, IoT-enabled service models could save a trillion dollars a year in maintenance and service costs.”

Bristlecone Labs, powered by the Bristlecone NEO Platform, provides customers with a design thinking based foundation to build tangible prototypes in a matter of days. Leveraging this open innovation, customers can solve both strategic and operational business problems. Irfan enthusiastically shares, “The opportunities are endless. We provide co-innovation engagement models coupled with rapid prototyping techniques to uncover the art of the possible for our customers.”

The results are encouraging – a 5-8% reduction in energy consumption for one customer; a 40-60% reduction in manual processes at another. What began as a 25% increase in asset utilization at one company evolved into a new range of connected products, providing 100% automation and visibility into asset utilization. Bristlecone Labs is digitizing, disrupting and synergizing supply chains, making them robust and antifragile, so they can learn and thrive in the larger global disorder.

Bristlecone is a subsidiary of the Mahindra Group, a global federation with nearly USD 28 billion market capital and businesses spanning utility vehicles, IT, defense systems, automotive, hospitality and more. Bristlecone Labs embodies the federation’s core value of ‘Rise’, which stands for accepting no limits, developing alternative thinking and driving positive change.

1. Taleb, Nassim N. (2014) Antifragile: Things That Gain from Disorder. Random House

2. Gartner, “Top Strategic Predictions for 2017 and Beyond: Surviving the Storm Winds of Digital Disruption”, 14 October 2016.

About Bristlecone:

Bristlecone is a premier Supply Chain Advisory firm focused on enabling Digitally Connected and Sustainable Supply Chains for Hi-Tech, CPG, Retail and Process Industries. We are rated by Gartner amongst the top10 system integrators in supply Chain. Bristlecone has enabled strategic, incremental value for over 300 customers across multiple industry verticals. With its singular focus on addressing procurement, supply chain and analytics challenges, Bristlecone helps clients diagnose, design, enable and enhance their operations by encapsulating years of experience into pre-configured solutions, accelerated deployments and enhancement packs for the leading supply chain technologies.

Headquartered in California’s Silicon Valley, Bristlecone also has offices located across the United States,, Germany, Switzerland, Dubai, India, Singapore, Malaysia and Australia.

Press contacts:

Rakhi Makad (VP, Head of Innovation, Bristlecone Labs)


Sweeni Ponoth (VP & GM, Bristlecone Labs)


Source: http://www.prnewswire.co.uk/news-releases/bristlecone-labs-create-antifragile-supply-chains-of-the-future-619701473.html

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