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> Clients > Case Studies > Mahindra
Marketing |
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Mahindra
Marketing  |
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Customer
Data Consolidation using mySAP CRM across
group companies for Mahindra
The Challenge:
When Mahindra initiated a major marketing
program across five group companies to consolidate
customer data for targeted marketing campaigns,
it turned to Bristlecone to provide it with
the optimal solution. The challenge was to
import customer data from various legacy systems,
uniquely identify a customer across the 5
group companies and profile and segment the
customer database to enable focused marketing
campaigns.
The Solution:
Bristlecone played a major role in the evaluation
of various products and the final selection
of mySAP CRM as the package which fit best
Mahindra’s requirements. The Marketing
module of SAP CRM was implemented at Mahindra
with Bristlecone using its expert knowledge
of this package as well as the extensive functional
experience of its consultants to configure
the package to Mahindra’s requirements.
The Benefits:
> Unique
identification of customers across group companies
with reduction
in duplication of customer data as well as
generation of a larger
pool for individual companies to target
> Cross selling
and up selling of products enabled, leading
to enhancement
of revenue
> Customer
segmentation leading to better understanding
of customers
and more targeted campaigns generating higher
hit ratios
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Services
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