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About Bristlecone

About Bristlecone

The Bristlecone pine is a metaphor for who we are and what we represent. Bristlecone pine trees are more than 5,000 years old. This tree species is one of the oldest living organisms growing and surviving in extreme climatic conditions while also outliving civilizations.

We are a premier supply chain advisory firm focused on enabling digitally connected and anti-fragile Supply Chains. We help enterprises thrive across business cycles by unleashing the potential of the Supply Chain. Our solutions and services provide business insights to innovate and build a competitive advantage.

Our Tag Line

The convergence of new technologies, social and demographic trends, and consumer behavior are re-shaping business critical areas across industries and the Supply Chain is no exception. Being fore-warned and fore-armed are the only ways to sustain today’s cash flows and ensure tomorrow’s revenues. Traditionally, Supply Chain Management (SCM) was a system of records process. But, the emergence of new technologies, such as Cloud, IoE (sensors), Mobility, Data science, Block chain, Drones, and Conversational UI interfaces are enabling SCM with system of engagements where pro-active assessment, monitoring, and real-time intervention have been made possible.

Bristlecone has re-aligned its business philosophy to include this tectonic shift in business fundamentals across the industrial eco-system. This is reflected in the tagline “Disrupt, Digitize, and Synergize” which essentially highlights our new approach of disrupting the prevalent Supply Chain practices through the use of cutting edge technologies. Digitize the Supply Chain completely and then harmonize the various value chain components of the Supply Chain, by using the best-in-class components/technology elements, which make sense and generate the maximum ROI for our customers.

Bristlecone believes that enterprises can flourish only by unlocking their value. We convert Supply Chains into value chains—by increasing visibility, enhancing analytics, improving monetization, streamlining procurement, and rationalizing expenditure. By combining intellectual capital with proprietary solutions, we ensure Supply Chains turn into sustainable business value.

Catalyst for business
Bristlecone’s solutions focus on timeless business impact. We simplify Supply Chains to enhance their performance and let them develop insights that accelerate growth. Global enterprises choose us to reshape Supply Chains due to our track record of Business Transformation.

A Supply Chain is a network of networks. Antifragility is imperative
Bristlecone’s Supply Chain offerings harmonize processes and drive innovation. We collaborate with technology partners to leverage a broad spectrum of point solutions, products, and platforms. The solutions harness mobility, cloud, and Internet of Things to improve business outcomes. Our ecosystem enables enterprises to capitalize on cutting-edge technologies and best practices in Supply Chain management.

We believe in holistic, comprehensive readiness when it comes to tackling today’s business challenges. In order to improve and be ready, we need to measure all the areas of vulnerabilities. In order to measure the susceptibility of an enterprise to various shocks and the resulting disruptions, Bristlecone launched the world’s first “Antifragility Index”. This index, based on several parameters across the enterprise, allows the measurement of vulnerability to systemic shocks when they arrive. It forewarns the company to make changes in advance and strengthen itself against future shocks.


Bristlecone is part of the USD 20.7 billion Mahindra Group. Mahindra is a global corporation operating in 20 industries, including automobile, financial services, and information technology in more than 100 countries.

Gartner recognizes Bristlecone as one of the top ten system integrators and rates its planning, sourcing, and procurement practices as the industry’s best, in the Supply Chain space. Additionally, Advanced Market Research (AMR) considers Bristlecone one of the best brands in SAP SCM.

Bristlecone is uniquely positioned to solve the most complicated problems of Supply Chains and provide them with distinctive advantages and the much needed resilience against disruptive shocks.

For a better tomorrow







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Learn how Bristlecone Supply Chain services can help you uncover your company’s operational deficiencies, and transform your firm’s complex and diverse Supply Chain networks into an optimized ecosystem.

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