Bristlecone Commits to Science-Based Targets

Seven years ago, when Mahindra embarked on a structured sustainability journey, the concept of sustainability was nascent. Most organizations were just beginning to feel their way through the topic. The dominant narrative at the time was sustainability as an add-on responsibility.

Mahindra never saw it that way.

Mahindra was crystal clear from the beginning that sustainability is a business paradigm. It’s an operational philosophy, a platform for innovation, and a powerful tool for building competitive advantage and measuring future readiness. It sent out a strong message to all stakeholders and to all Mahindra companies – Bristlecone included – that sustainability is strategic to business.

At the Global Climate Action Summit in September 2018, Mahindra Chairman Anand Mahindra, who also served as one of the co-chairs of the Summit, stated his commitment to a roomful of business and government leaders, scientists, students and nonprofits. “Mahindra will be carbon neutral as a group by 2040,” he said, “ten years ahead of the Paris Agreement target.

The time to act is now.

Mr. Mahindra called this a pivotal time for global climate action. To meet Paris Agreement goals and head off the worst effects of climate change, he said we need to act now and science-based action, targets based on science, “are the only effective way to meet the challenges we face.”

Bristlecone is proud to be among the first 20 Mahindra Group companies to join Science-Based Targets, an initiative that champions science-based target setting in the transition to a low-carbon economy. At Bristlecone, we recognize that how we choose to conduct business will determine the state of the planet for future generations – and we’re choosing sustainability.