THE CASE FOR A MARKETING CONTENT HUB
Stitching together the systems, data and processes needed to create, manage and deliver dynamic, personalized content at scale is a daunting task for today’s marketers. But it’s certainly not one to be overlooked – since marketing content and processes play a critical role in the customer journey, as do supply chain, logistics and other operational processes. It’s time for a new way of thinking and working. This guide explores how you can quickly develop, manage and publish personalized content at scale.