How an Automotive Aftermarket Leader Leveraged ML to Improve New Product Launch Forecast

New product launch decisions are critical to an organization’s growth strategy – particularly for automotive aftermarket leaders whose new product launch budgets can run into the millions of dollars.

It is imperative that strategic decisions pertaining to demand forecasts be made using data and not just a Product Manager’s intuition. Each new variable must be thoughtfully weighed on several criterion – including market potential, failure rate, market saturation and pricing against OEMs, among other things.

It was with the goal of overcoming bottlenecks and reducing excess inventory expense for new product launches that an automotive aftermarket leader reached out to Bristlecone.