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CPG and Retail

Re-imagine the retail supply chain

CPG and Retail Supply Chain

Supply Chains of Consumer Packaged Goods (CPG) companies and retailers have been transformed by shifts in technology, social media, and consumer preferences. Omni-channel commerce compels CPG and retail enterprises to deliver superior products and differentiated services.

CPG companies and retailers need to adopt an agile Supply Chain to sense and respond to dynamic purchase behaviors, demand-supply fluctuations, and product lifecycles while minimizing costs.

Advanced tools can sense demand, identify spend categories, and provide better Supply Chain visibility. They ultimately improve inventory management. Our approach goes beyond simply refining customer service and inventory optimization—we balance demand with supply on a robust Sales and Operations Planning (S&OP) platform. The process also improves demand-forecasting accuracy, streamlines warehouse operations, and maximizes utilization of plants and distribution centers.

Bristlecone offers solutions for merchandizing, product lifecycle management, store operations, and collaborative commerce. Our automated systems for planning and execution improve organizational efficiencies and boost sales.

We optimize the Supply Chain network, ensuring seamless collaboration between stakeholders for personalized customer service. It is also important to synchronize in-store, online, and mobile applications for consistent consumer experience.

Bristlecone helps CPG and Retail enterprises achieve business goals through:

  • Planning and optimization (demand, supply, production, and order fulfillment)
  • Sales and operations planning
  • Merchandize and replenishment planning
  • Planograms and assortment optimization
  • Omni-channel fulfillment and reverse logistics
  • Mobile Point-of-Sale (POS) and payment systems
  • Spend and Supply Chain Analytics
  • Customer experience management

Bristlecone provided support for Unilever

Case Study: Bristlecone provided support for APO DP, PPDS, and SNP modules.

Bristlecone helped generate demand forecast

Case Study: Bristlecone helped generate demand forecast for 1500+ SKUs.


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Learn how Bristlecone Supply Chain services can help you uncover your company’s operational deficiencies, and transform your firm’s complex and diverse Supply Chain networks into an optimized ecosystem.

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