Retail is an ever-changing industry, and the players are always facing new challenges.
Customer retention driven by declining brand loyalty among consumers and increasing global market competition pose major challenges for retailers today. Retailers also face challenges in their efforts to differentiate themselves from the other players and improve their visibility in the market.
The evolution of the retail sector, coupled with rapid fluctuations in consumer demand and buying behaviors, necessitates continuous improvements in retail supply chain management.
This white paper examines five trends and challenges in today’s global, highly competitive and ever-evolving retail landscape – and some of the ways in which technology serves a key role.