OUR STORY

With a lifespan of over 5,000 years, the Bristlecone pine has outlived entire civilizations because it grows and survives in extreme climatic conditions. We draw our inspiration from this iconic tree. To us, it represents the keys to business success. Strong roots. Continued growth. The ability to weather adversity.

FROM HUMBLE BEGINNINGS …

The story we began writing two decades ago is as much about human experiences and timeless values as it is about expertise and innovation. Our growth was modest and steady at first – but before long, the positive impact we were making on businesses and communities propelled us onto the global stage.

… TO GLOBAL CONGLOMERATE

Today, Bristlecone is part of Mahindra, a global federation of companies with 240,000 employees and a presence in more than 100 countries. When Bristlecone joined Mahindra in 2004, it not only harmonized and expanded the companies’ global capabilities, but also brought together people who share common ideologies.

TIMELINE

Our story is not only one of technological expertise and innovation, but also of human experiences and timeless values. Bristlecone is part of the USD $20.7 billion Mahindra Group.

1998: HELLO, BRISTLECONE!

Bristlecone was founded to help businesses leverage enterprise software in ways that maximize the strategic value of their supply chains. We still do that … and so much more.

2004: BRISTLECONE JOINS MAHINDRA

Bristlecone is proud to be part of Mahindra, which has grown from a small steel trading business into a global conglomerate with a foothold in just about every industry and economy on the planet.

2011: MAHINDRA INSPIRES US TO RISE

From the local communities in which we live and work, to our global client base, to the underprivileged we serve around the world, our people are moved by a shared desire to drive positive change. That’s “Rise.”

2018: STILL INNOVATING

Now in our 20th year, we continue to be trusted for our supply chain expertise and respected for our thought leadership. We are industry pioneers and agents of change.